ABOUT ETIENNE, TRUEKRAV’S FOUNDER

HELLO

If you’ve stumbled onto this, you’re probably here for one of several reasons: you want to start self-defence training, you’re already doing it, you’re teaching it, or you’re in the business of stopping bad people from doing bad things. Either way, congratulations, you’ve arrived at the right place.

For the past two decades, I’ve operated, taught, protected, and more importantly, broken bones to figure out what actually works. I’ve torn apart every weakness in self-defence systems, spent my own money, time, and body finding the limits, and then pushed straight through them.

A BIT ABOUT ME

I’m Etienne. I’m 44, South African, and once upon a time, I was meant to join the British Army. Then an Israeli combat veteran persuaded me to bin that plan and train with him instead. He wasn’t wrong. That decision built my career.

IN THE PROCESS, I ALSO LAUNCHED TRUEKRAV

Not just another martial arts gym, but one of the world’s most brutally effective self-defence schools, running 500 classes a year in Cape Town for over 13 years. And if you think that’s excessive, remember: South Africa sees 85 murders a day. You don’t survive that environment with soft, watered-down nonsense.

TRUEKRAV has trained everyone, from single moms to anti-terror units. I’ve taught military professionals, private security operators, and civilians across the globe. The result? References, testimonials, and recommendations from people who have actually used this training in the worst moments of their lives.

Then there’s INGUZ,my discreet protection company for the ultra-wealthy. No websites. No ads. Just word of mouth, and a phone call you hope you never need to make.

So yes, TRUEKRAV is more than a school. It’s a tier-one solution to violent crime. Whether you’re a civilian who refuses to be a victim or a professional who needs an edge, you’re in the right place.